Loading Logo
Digitalis Logo

Protecting online reputation
and managing digital risk

Protecting online reputation
and managing digital risk

Digitalis is a London-based advisory firm of over 70 people, helping clients to protect and advance their online interests. Our work is informed by digital intelligence and underpinned by proprietary technology. 

The end of static LLMs: managing your reputation in the age of runtime search

June 2026
 by Tom Whitley
‘Runtime search’ represents a major shift for large language models (LLMs), enabling them to evaluate and synthesise responses using real-time web retrieval instead of historical training data. But as LLMs turn their focus to the live information environment, how will this new age of AI impact online reputation management?

Contact

Get in touch

Join our newsletter and get access to all the latest information and news:

Privacy Policy.
Revoke consent.

© Digitalis Media Ltd. Privacy Policy.